Generating Clicks but Not Revenue

Affiliates in Shopzilla’s Publisher Program generate earnings on a per-click basis. However, if clicks that are directed to Shopzilla do not result in revenue generating activity, Shopzilla does not pay affiliates for those clicks. While this may occur from time-to-time, we encourage you consider your ‘effective Earnings per Click’ (eEPC) based on a meaningful sample of click activity (such as 500 – 1000 clicks).

Revenue generating activity occurs when the users you refer to Shopzilla redirect from product offer listings to the online retailer listing those product offers.

Comments

[Hyder]

So what would be a good eEPC to have?

Could you please provide an example. Thanks.

[David Weinrot]

Hyder,
Your eCPC depend on the category in which you're active as well as the level of integration.

It could be anywhere from less than 1 penny to over 1 dollar. It all depends.