Understanding the Earnings Report

As a Shopzilla Publisher, you produce earnings when the Shopzilla Website Activity that your users generate on Shopzilla results in revenue. Earnings typically depend on the level of integration and contextual appropriateness of the Sponsored Shopping Content on your site as well as the nature of your user’s activity on Shopzilla.

The Shopzilla Publisher Earnings Report can be shown for any date range you choose. It can also be filtered by day, week, month or placement ID and then be secondarily filtered by day, week, or month. Also, our reports give you the ability to sort by any of the columns presented, ascending or descending.

Let us explain what the different columns in your reports represent. Below is an example of what you might see if you created a report for "Last 7 Days" and then filter by day. In the reports, you will see Impressions, Clicks, Click thru Rate, Earnings, eEPC (effective Earnings per click), and eCPM (effective Commission per Mille - Impressions).

If you feel that you could be earning more through our program, click the "Contact Us" link located at the top of the Publisher Portal and we will get back to you within 48 hours with helpful suggestions and tips on how your particular site could earn more.

Also, click the "Contact Us" link if you have any questions regarding your earnings report.

It is important to note that it is entirely possible to generate clicks to Shopzilla.com with NO revenue. This occurs when the clicks you direct to Shopzilla do not result in revenue generating activity. For a more complete explanation on this, read our post titled Generating Clicks but Not Revenue.

Generating Clicks but Not Revenue

Affiliates in Shopzilla’s Publisher Program generate earnings on a per-click basis. However, if clicks that are directed to Shopzilla do not result in revenue generating activity, Shopzilla does not pay affiliates for those clicks. While this may occur from time-to-time, we encourage you consider your ‘effective Earnings per Click’ (eEPC) based on a meaningful sample of click activity (such as 500 – 1000 clicks).

Revenue generating activity occurs when the users you refer to Shopzilla redirect from product offer listings to the online retailer listing those product offers.