Use Placement IDs for better ad performance insight

The Shopzilla Publisher Program makes available Placement IDs for your use within assets and the API.  You can define and use unique Placement IDs on different sections of your site to track your earnings on a more granular level. 

For example, let's say you have a Shopzilla ad on the top of your page and one on the bottom.  You can define Placement ID 2 to identify the ad on the top, and Placement ID 3 for the ad in the footer.  The reporting will break down your earnings and determine which ads are most successful.  By using up to 99 Placement IDs that are available, you can fine tune and optimize ad placement to ensure that you are maximizing earnings potential.

A few important things that you need to remember about the use of Placement IDs:

• A Placement ID must always be used.
• The default Placement ID is 1.  You may leave it as 1 for all of your assets if you do not wish to take advantage of Placement IDs.  Just remember Rule #1:  A Placement ID must always be given!
• Placement IDs must by a positive integer.  Zero, decimals, negative numbers, and non-numeric characters are not allowed.
• Only Placement IDs 1-99 are visible in the portal.  If you use Placement IDs above that, you will still be paid for that traffic, but you won't be able to see any earnings associated with them in the portal. Never use Placement IDs beyond 999,999.

Start using Placement IDs today to get better insight into ad performance.  If you have any questions about using Placement IDs, please contact us.

Okay... enough talk about Placement IDs.  Anyone else out there looking forward to seeing Batman: The Dark Knight this weekend?